When it comes to viral marketing, Twitter is very much the flavor of the month. The popular service has all the signs of a promotion-friendly medium – it's public, incredibly easy to use, and boasts one of the largest userbases of any social media website. A single tweet can easily swell into a thousand-strong meme, with users flooding the … [Read more...]
Content Marketing: How Sales-Oriented Should Your Content Be?
December 6, 2010 by Leave a Comment
Amongst business owners, two very different disciplines are often confused: content writing, and copy writing. It is likely just a simple misunderstanding, but the difference is often something that gets mixed up on the page too. Article marketers are especially guilty of confusing the two and introducing unnecessary sales copy into their content. … [Read more...]
Sending your Posts as a Newsletter (Mailchimp)
December 2, 2010 by 4 Comments
MailChimp lets you send daily, weekly or monthly e-newsletters containing your blog posts. It is all done using their ‘RSS to Email’ function Email Newsletters with MailChimp Once you have setup your free MailChimp account and customised an email template with your logo etc, just create an rss campaign. Enter your website’s feed address (if … [Read more...]
Using Jing for Screencasts & Tutorials
November 30, 2010 by Leave a Comment
Jing is a really easy way to capture an image on your computer screen write your own notes on it. You can add coloured boxes, text and arrows to explain or enhance your screenshot, then email it, tweet it, post to Flickr or on your website., or to record short 3 min videos. I've been using it alot lately for super quick tutorial for clients Ways … [Read more...]
The importance of Google Analytics for your WordPress Website
November 29, 2010 by 2 Comments
Google Analytics is a comprehensive reporting tool, that allows site owners to gather data about website visitors. This data is very important when designing websites because it provides facts about how many visitors the website has, how many page views, the bounce rate, average time on site, traffic sources overview, what pages are most visited … [Read more...]
Making Your Website Work For You
November 26, 2010 by Leave a Comment
Is your Website Working for You? A good website attracts visits, gains visitor's attention, and helps you save time, save money and make money. It is a simple idea that often takes a lot of behind the scenes work . The good news is that there are some proven paths to building an effective website. The bad news is that many small business websites … [Read more...]
Top Plugins to Help Optimise your WordPress website
November 23, 2010 by Leave a Comment
If you are using the Genesis framework, SEO options are built in. You can add your overall and homepage SEO to the SEO Options section under Genesis in your admin sidebar and to the SEO Options section underneath all the pages and posts. If you are moving from a standard theme to Genesis, use the SEO Data Transporter to bring across your existing … [Read more...]
What Internet Tools Should a Coach Select?
November 22, 2010 by Leave a Comment
For a coach, a website is taken for granted these days, as is their newsletter. If you look at several coaches' websites you'll see a remarkable consistency. They no longer differentiate. The area in which to compete has moved on. So what are the fast-growing areas of web-based technologies for coaches? And where can we differentiate … [Read more...]
How Coaches Can Deliver AND Market Their Services
November 20, 2010 by Leave a Comment
I recently conducted research into coaching practices, and having insufficient time for marketing was one of the biggest issues for coaches. The good news is that this is usually indicative of a growing coaching practice! The research showed that part-time coaches and those who are starting to build their coaching practice mentioned this issue … [Read more...]
