As a coach you want to fill your practice with clients. If you want to convince potential clients to choose you as their coach, your website must accomplish 7 basic elements. You need to demonstrate credibility that attracts potential clients. You need to get the message out about your coaching practice and create awareness and your website is one of your most important marketing tools. Sometimes coaching services are not easily understood, and the value of coaching is also sometimes difficult to understand, and with your website youhave a great opportunity for to make a deep connection with your potential clients – the sort of connection you need, in order to convert them into paying clients.
Immediately communicate what you offer in a compelling way.
This is why well written copy is, essential. If you can’t instantaneously pique the interest of your visitor, the rest of your site may as well not exist. To convince your visitors that your coaching practice is for them, you’ve got to demonstrate that you know who they are and their struggles If you demonstrate to a potential client that you know them well, it leads them to assume, you can help them achieve their goal. When you’re specific about who you’ll work with, the situation they’re in, the challenges they face and the goals they want to achieve, it’s much easier to show that what you do is for them.
Create trust immediately
Building trust is a tried and tested method of attracting new clients and keeping them. You want to create content for your site that helps build this trust – and not simply drown your content with lots of keywords to get the attention of Google and other search engines.
Let them know the difference between you and your competition
As a coach you may you offer service that a client can easily get from another coach. Therefore, the objective of your website is to clearly communicate what distinguishes you from your competition and to keep your visitors from returning to Google to find them. Why should they choose you over competition?
Offer your visitors something of value
Give your potential clients free valuable information, like a pdf article or free ebook or Podcast on a topic within your niche. Content and articles that tell your potential clients how to solve their problems in turn demonstrates you can help them.
Demonstrate that you’re an expert at your niche
An important role of your web site is to prove your credibility. You can include well written web copy that describes your experience, your services and the benefits. You can do this through your case studies or testimonials from satisfied clients. You should use testimonials that specifically tell who you work with, the problems these clients have faced, and the results they’ve achieved.
What should they do next?
You need to guide your visit on to the next step to contact you. For coaches seeking new clients, this is usually a request for a complimentary coaching session. This could also be a free teleseminar. Make it as easy as possible for potential clients to get in touch with you. Make your contact information highly visibile on your home page in a clear and concise manner.
I’ve only touched the surface of what makes a coaching website successful. You may have lots questions regarding content creation and design, or re-design of your site. It’s a process that requires the ability to weave together all the elements with detailed information about your business in a way that evokes confidence, trust, and interest and motivates action from your visitors. I hope these elements will help you get started in the right direction.