One of the first decisions you’ll make as a business owner relates to your web presence. Should you have a website or a blog?
The answer is actually fairly simple. It depends…
If you’re creating a business that relies on releasing up to date information then a blog is best. A blog enables you to publish information and organize it chronologically. The most recent post or information is presented first.
If your business model relies on evergreen content then consider building a website.
Both a blog and a website work if you want to be:
- An information marketer
- An affiliate marketer
- A membership marketer
- A retailer
- A service provider
You may find this surprising if you’re accustomed to a traditional blog format. Blogs are not just for blogging you can actually building a fully functional website
You can use both. You can create a website to represent your business, market your products and services and provide information and content.
You can use a blog, linked directly to your website or on the same domain, to brand your business. For example, you could blog about topics related to your product or industry.
Your blog can enhance your business and your brand by differentiating itself slightly. Y
But What About Cost, Maintenance and Design?
Both blogs and websites are equal in design capabilities. You can make a blog do just about anything a website can do.
When it comes to cost, if you’re going to customise your blog or have a blog template created for you then the cost is fairly equal too.
The biggest difference between blogs and websites when it comes to the basics then is usability and maintenance. For some, learning how to upload files to their website can be tricky. However, with easy hosting and the user friendliness of the wordpress software the earning curve can be fairly short.
Take a look at the purpose for your website or blog. What do you need it to accomplish? Then compare costs and options. Often the best solution is to have both a blog and a website.
Once you’ve decided you’ll need to plan your website or blog. Get in touch with me to learn about the steps required for a successful business presence.