As a coach or small business owner you have one very important asset. This asset can help differentiate you like nothing else. What is this powerful asset?
It’s you – your personality.
As a small business owner your personality is your brand. It makes brand marketing a much more straightforward task.
What is Brand Marketing?
Your brand is anything that helps distinguish you and your company. It’s represented by:
- Logos
- Slogans and/or catchphrases
- Symbols
- Images – like your photo or avatar
It’s also represented by your personality. The way you write, the way you speak. How you communicate with your prospects and customers. It’s all part of your personality.
You can use it to brand your business.
For example, if you own a niche membership site where you offer no holds barred information on investing. You’re a tell it like it is person who isn’t afraid to be honest and to share your opinions. You can position your business as a No BS Investing Advice website. Your personality thus becomes your brand.
Think about that for a minute. Consider how much easier it is to brand your business with your personality or an aspect of your personality than it would be to try to be something else. If you’re an opinionated and blunt person trying to be sentimental or a softie just isn’t going to work well for you. You’ll likely struggle to maintain a consistent image.
Your Personality is Powerful
There are a few triggers that motivate us to buy. Many of them relate to how we perceive the person or company we’re considering buying from. For example, we buy from people we like. Not everyone will like you of course but when you’re able to embrace your personality as your company brand you will build a following of people who do.
We also buy from people we trust. Again, presenting a consistent brand image will inspire trust.
Before you choose your domain name and start designing your website consider your brand. How can you embrace your personality and market your business consistently?
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