ne thing that makes online marketing particularly complex (and interesting) is the fact that you can never be sure about what’s going on behind the scenes of a certain website. That is, you can’t know how many visitors the site has, how much it makes per month and so on. In fact sometimes the first impression you’ll get can be quite … [Read more...]
3 Tips To Avoid Duplicate Content
January 26, 2012 by 1 Comment
When it comes to Search Engine Optimization, or SEO, there are some definite mistakes to avoid. One of the most common mistakes website owners make is to publish what’s called “duplicate content.” What is Duplicate Content? Google defines duplicate content as, “Duplicate content generally refers to substantive blocks of content within … [Read more...]
Your Website Evaluation Checklist
December 5, 2011 by Leave a Comment
This year has flown by, I can't wait for 2012 and looking forward for the London Olympics staged in my home town. It has come to that time of the year when you reflect on all aspects of your business and marketing and that includes your website. Every site can perform better. Every effective website is a work in progress. Your website … [Read more...]
Explore Information Marketing
November 10, 2011 by Leave a Comment
When deciding on creating an income revenue stream for your business, information marketing is an option. For many, information marketing is the ideal Let’s take a look at what information marketing is – the pros and cons. Then you can decide if this is a model you want to pursue. What is Information Marketing? Information marketing is … [Read more...]
Strategies to Grow Your Online Business
October 28, 2011 by Leave a Comment
Once your business is up and running it’s time to begin planning for the future. A little planning now and some carefully laid out strategy and you can achieve long term business success. Here are just a few of the many effective strategies you can use to grow your business today, tomorrow and years from now. Affiliates Affiliates are … [Read more...]
The Disadvantages of Free Websites
October 7, 2011 by Leave a Comment
If you’re still on the fence about what type of website to build or how much to spend, you iprobably be looking at starting with a free website. Pros of Free Websites 1. Price, obviously. 2. Quick set-up. A free website can be up and running in about an hour. You can begin publishing articles and attracting visitors right away. 3. … [Read more...]
How to Design Your Site for Your Audience
September 28, 2011 by Leave a Comment
One of the most common mistakes when building is to forget who they’re creating their website for. It’s easy to get carried away with beautiful graphics and state of the art technology. However, if the website isn’t’ designed around your visitor or your audience then you’re efforts are wasted. When designing your website make … [Read more...]
How To Create Your “About Me” Page.
September 5, 2011 by Leave a Comment
Your website will likely have a number of pages. Many of these pages will be content based. They’ll exist for the simple value and benefit they provide your reader. Other pages will be created to help brand or identify your business. One such page is your “About Me” page. This page is essentially a biography about you or about your … [Read more...]
Choosing Your Website Colours
August 30, 2011 by 1 Comment
Colour plays an important role on your website. In fact, choosing the right colours can have a dramatic impact on your success. Many copywriters have found that a headline written in red does better than a headline written in black or any other colour. Additionally, different colours have different reactions and representations. For … [Read more...]
5 Things You Don’t Want Your Website Saying About You
August 17, 2011 by Leave a Comment
At times your website is the only image your customer has of you. In an instant your credibility can be shot. One click is all it takes for a potential buyer to move on to the next site that doesn't speak so negatively of its owner. But there are actions you can take to make sure your website says everything you want it to say - and it says it in … [Read more...]
