The online marketing world is going through a lot of changes and what's happening is that many coaches and business owners are not getting as much business from their website because they have not stayed current with the trends. One of the trends that is impossible to ignore is the phenomenon called WordPress . In case you're new to the … [Read more...]
Brand Marketing for Small Business Owners
August 1, 2011 By Leave a Comment
As a coach or small business owner you have one very important asset. This asset can help differentiate you like nothing else. What is this powerful asset? It’s you – your personality. As a small business owner your personality is your brand. It makes brand marketing a much more straightforward task. What is Brand Marketing? Your brand … [Read more...]
How to Make the Most of Email Marketing
July 28, 2011 By Leave a Comment
As an online business owner email marketing can be your best friend. Email marketing can be an inexpensive and effective marketing tool. In fact, it may be your best marketing tool. Here’s how to make the most of email marketing: 1 Communicate to your audience, not the masses. When you’re building your email list make sure you’re … [Read more...]
Is Membership Marketing Right For You?
July 26, 2011 By Leave a Comment
The membership site business model is a frequently overlooked model. It’s a shame because it can offer tremendous income potential. What is a Membership Site? A membership site is a website that requires memberships or subscriptions to access the information. Members can gain access to information on the website or a promise of future … [Read more...]
How to create and utilise the Top 3 Types of Website Content
July 21, 2011 By Leave a Comment
You know that content plays an important role in the success of your website. It’s what drives visitors to your website and it’s what keeps them there. When you’re contemplating what type of content to create consider: Video - Video content is growing in popularity. The success is probably partially due to YouTube. You can now create video … [Read more...]
Pros and Cons of Building a website from a WordPress Theme
July 20, 2011 By Leave a Comment
Whether you’re using the WordPress platform, or other type of DIY website builder you have the option to use a template or theme to build your website. While this can be a much easier approach, there are some pros and cons to using templates. Website Templates and WordPress Theme Pros It’s easier and quicker to create a website from … [Read more...]
How to Write your web copy to Connect with Your Clients
July 19, 2011 By Leave a Comment
There’s a big difference between stale writing and writing in a way that really builds a genuine connection with your prospects. Can you guess which one generates more sales and traffic? You guessed it – If you build real connection, you’ll see the difference in your bank account. How do you write in a way that actually draws people in and … [Read more...]
How Website Content Is Different from Print and Why It’s Easier to Write.
July 18, 2011 By Leave a Comment
Does the idea of writing for the web intimidate you? It’s one of the most common reasons people avoid creating a website or starting their own online business. They aren’t excited by the fact that they will have to write. You can create audio or video content. Secondly, writing for the web is much different than say writing for … [Read more...]
How To Tap Into Your Readers Emotions
July 12, 2011 By Leave a Comment
If you’re looking for a tried and true web copy strategy it is that emotion sells. In fact, when people buy they buy for emotional reasons. Everyone does it. You and I both make a buying decision based almost purely on emotion. Now that’s not to say that logic doesn’t come into the equation, it does. However logic is generally used to justify … [Read more...]
