Whether you have an Internet business, a Services business, or a bricks and mortar business you should be using WordPress to manage your websites. WordPress is an open source software that you use “in the cloud” which means that once uploaded to your server space you can access, build, edit and add to your Website from any computer, anywhere with an Internet connection. WordPress can be used for a simple blog, or a full-fledged ecommerce site or interactive community. Big or small the size and functionalities are completely up to you.
WordPress offers search engine optimisation (SEO) features, easy to add content features, more extensions than you can count, a supportive community, and even one click installation by many website hosting platforms including Bluehost.com, Hostgator.com, among others. This is all available without understanding one thing about coding, HTML, CSS, or PHP. If you use WordPress in your business, you’ll save yourself a lot of time, money, and wasted effort.
If you do decide to learn some coding, or even minor coding, you can tweak WordPress even more. You can start with any Theme and with some very minor tweaking change the colours, the fonts, how the first page looks, and so much more. With a plugin for your Firefox browser called Firebug you can even look at the existing code easily, find out exactly which code is creating a certain look or function then go into the editor on WordPress and simply modify it easily. For instance if you wanted to change the space provided for a header or banner, you’d simply find out what code is controlling that, then go into the editor and change it using “reverse engineering”.
That isn’t as scary as it sounds. The point is to get started. You can use one of many free or premium (paid) themes available that provide the look and feel of your site, then use plugins to add functionality. Themes are sort of like templates. You upload the theme to your server, then simply edit various parts to reflect your own business. Plugins are essentially small programs that you load into your WordPress with one or two clicks. Usually plugins come with great instructions, so just do it like you would a paint by numbers art project and follow the steps provided.
By using the open source software WordPress to get your business website online, you will save time, frustration and money. Don’t worry, your site visitors won’t think they’re going to a “cheap” website. Instead, they will see a visually appealing website, with excellent navigation features, beautiful typography, clear images, and a very professional layout that gives them confidence in your business.
Remember, people buy from those whom they trust, and with only a few seconds to impress a new website visitor you should use the best technology available within your budget to create that image. Fortunately, no matter if your budget is small or large, WordPress delivers everything a business needs to attract visitors, and keep them viewing the website. WordPress is capable of being the builder of choice no matter the size or functionality you need for your business website.