Your website will likely have a number of pages. Many of these pages will be content based. They’ll exist for the simple value and benefit they provide your reader.
Other pages will be created to help brand or identify your business. One such page is your “About Me” page.
This page is essentially a biography about you or about your company.
As a small business owner your personality is directly linked to your brand. You are your brand. Therefore your about me page will carry some heavy branding weight.
When creating your “about me” page consider:
- Your story.
What can you share about yourself that is relevant to your business and will be interesting to your readers? How can you connect with them?
An easy and common example of this might be a personal trainer or diet coach who used to struggle with their weight.
- what is your brand?
What is your brand? What’s the personality of your business? For example, you might be fun loving and silly. If so, this personality should translate in your about me page.
You might be serious, dramatic, controversial or hard hitting. Regardless, your brand personality should also be communicated in the language you use on your ‘about me’ page.
- Skip the CV.
Instead of listing all of your accomplishments and a virtual resume, spend time crafting a biography. Where have you been? What did you accomplish in terms of value and results? What do you have to offer?
You could hire a professional copywriter to write your copy or associate to help.
The intention of this post is to be brief and to the point however, you should still find it useful. If you have anything else to add please do add in the comment section below