- Do you know how many people visit your website each day?
- Do you know where they come from?
- Do you know what keywords they use to find you?
All of this information can help you make some truly powerful decisions.
For example, if you know what keywords your visitors use to find you, you can then create more content that uses those keywords. You can provide your visitors more of what they’re looking for.
There are many tools that can help you learn this information. It’s generally referred to as website analytics. The most commonly used tool is Google Analytics.
It’s free. It’s easy to use. And it’ll help you keep tabs on your traffic.
To use Google Analytics you simply log in to your Google account. If you don’t have one yet, they’re free.
Once you are in your account you click on the “Business” link. It’ll take you to a new page where you can click on “analytics”.
You’ll add a new account and fill in your website address and relevant information. Agree to the terms and then you’ll get a piece of code. Simply cut and paste the code on the website pages you want to track.
You’ll then receive daily or weekly reports that provide you with:
- Visits – Total number of visits to your site
- Page views – Total number of pages visitors looked at
- Pages/visit – Average number of pages viewed per visit
- Bounce rate – The percentage of users who left after viewing only one page on your site. Aim for under 50%.
- Average time on site – How long a visitor stayed on your website
- New visits – The percentage of people who haven’t visited your site before.
Take the five minutes it requires to sign up for Google Analytics. You’ll be glad you did. The information is extremely useful and valuable.
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