The membership site business model is a frequently overlooked model. It’s a shame because it can offer tremendous income potential. What is a Membership Site? A membership site is a website that requires memberships or subscriptions to access the information. Members can gain access to information on the website or a promise of future … [Read more...]
What Do I Write About for Article Marketing?
May 8, 2011 by Leave a Comment
If you’re a blogger wishing to increase your readership, article marketing can send highly targeted traffic your way, at low or no cost to you. Everyone wants free traffic, but newcomers to article marketing can get hung up on one question in particular: “What do I write about?” Writing articles for article marketing is very similar to … [Read more...]
Get Found in Google – Optimise your website pages
January 10, 2011 by Leave a Comment
One of the first questions I ask a client is, “Who is your target audience?” I am regularly shocked at the length of the reply. Too often, it includes a long and detailed list of diverse people. Inevitably, my next question is, “Which of those many demographic groups are most important?” Depressingly, the answer is usually that they are … [Read more...]
What Internet Tools Should a Coach Select?
November 22, 2010 by Leave a Comment
For a coach, a website is taken for granted these days, as is their newsletter. If you look at several coaches' websites you'll see a remarkable consistency. They no longer differentiate. The area in which to compete has moved on. So what are the fast-growing areas of web-based technologies for coaches? And where can we differentiate … [Read more...]
Six Top Quick and Easy Ways to Improve Your Website
October 20, 2010 by Leave a Comment
If you have website you may have asked yourself "How can I improve my website?" Your website is an important and essential tool of your business but are you using it to your greatest advantage? Therefore, it's important that you spend time on a regular basis improving your website and you can actually accomplish much in a short period … [Read more...]
10 Marketing Tips for Gaining Online Visibility
October 19, 2010 by Leave a Comment
Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer. 1.Create a vision and set realistic goals for your business. What’s that have to do with marketing, you ask? Knowing your vision will help you make decisions on what types of activities you will need to get where you’d … [Read more...]
5 Steps to Analyzing Your Web Presence
October 11, 2010 by Leave a Comment
Any small business that is not developing an expansive Web presence is missing an opportunity to gain visibility and develop an expert reputation. Think of your online presence as one entity with many customer touch points. Each of those touch points must effectively convey your brand and your message in order to help your target audience continue … [Read more...]
7 Strategies That Guarantee Coach Marketing Success
September 20, 2010 by Leave a Comment
Marketing and advertising are not one in the same. Marketing is part of every aspect of your coaching business. Advertising is only one component of your marketing plan. Successful marketing required a well thought out plan and a marketing mindset. Getting rich on the internet is possible but doing it overnight with little work is not the way it … [Read more...]
Is Your Site The Weak Link In Your Web Marketing Sales Funnel?
June 7, 2010 by Leave a Comment
Two Big Hurdles Your Prospect Must Jump Over In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?" Is your web site helping prospective customers answer these questions? Or is your site the weak link in your sales … [Read more...]
