Promoting your service based business can be done in the same way that you would promote a product. Though there are obvious differences, you can still use the same techniques to achieve the desired results. The first step to marketing your service is to determine your unique selling point; this is what will set you apart from your competition. … [Read more...]
Time for a Website Review
January 3, 2011 By Leave a Comment
Its that time of the year when we review our business and come up with resolutions to try and improve our success and profitability in the year ahead. Your WordPress Web site should not be excluded from this important effort considering online is more fluid than ever before. WordPress site owners are safe to assume that there is no standing … [Read more...]
Using Jing for Screencasts & Tutorials
November 30, 2010 By Leave a Comment
Jing is a really easy way to capture an image on your computer screen write your own notes on it. You can add coloured boxes, text and arrows to explain or enhance your screenshot, then email it, tweet it, post to Flickr or on your website., or to record short 3 min videos. I've been using it alot lately for super quick tutorial for clients Ways … [Read more...]
Making Your Website Work For You
November 26, 2010 By Leave a Comment
Is your Website Working for You? A good website attracts visits, gains visitor's attention, and helps you save time, save money and make money. It is a simple idea that often takes a lot of behind the scenes work . The good news is that there are some proven paths to building an effective website. The bad news is that many small business websites … [Read more...]
What Internet Tools Should a Coach Select?
November 22, 2010 By Leave a Comment
For a coach, a website is taken for granted these days, as is their newsletter. If you look at several coaches' websites you'll see a remarkable consistency. They no longer differentiate. The area in which to compete has moved on. So what are the fast-growing areas of web-based technologies for coaches? And where can we differentiate … [Read more...]
How Coaches Can Deliver AND Market Their Services
November 20, 2010 By Leave a Comment
I recently conducted research into coaching practices, and having insufficient time for marketing was one of the biggest issues for coaches. The good news is that this is usually indicative of a growing coaching practice! The research showed that part-time coaches and those who are starting to build their coaching practice mentioned this issue … [Read more...]
Website Clarity-Effective Communication
November 19, 2010 By Leave a Comment
Communicating through a website is easy. Every website communicates in a number of different ways, even unintentionally. Communicating with clarity, on the other hand, is much more of a challenge. Because of the short amount of time that a new visitor is likely to spend on a website before leaving, there is a strong need for the website to quickly … [Read more...]
