Dark body copy on white background and light body copy on black background are passive. Vibrant colors can help to highlight some specific elements of the site which you’d like to point users’ attention to. However, you don’t need to use a vibrant palette to create an effective web design. Sometimes it’s useful to pick a moderate number … [Read more...]
5 Steps to Analyzing Your Web Presence
October 11, 2010 By Leave a Comment
Any small business that is not developing an expansive Web presence is missing an opportunity to gain visibility and develop an expert reputation. Think of your online presence as one entity with many customer touch points. Each of those touch points must effectively convey your brand and your message in order to help your target audience continue … [Read more...]
Is Your Site The Weak Link In Your Web Marketing Sales Funnel?
June 7, 2010 By Leave a Comment
Two Big Hurdles Your Prospect Must Jump Over In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?" Is your web site helping prospective customers answer these questions? Or is your site the weak link in your sales … [Read more...]
