Social media marketing for small business|social media virtual assistant

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Following on from the article Develop a Social Media Strategy I posted the other day, you may be asking yourself where do I start ? Here’s another article I found, which I feel those new to using social media for their business will find very useful.

The people at FastCompany says you should start with The Five Ps

The Five P’s of Social Media. The Five P’s are; Profiles, Propagate, Produce, Participate, and Progress

Start The first of the Five P’s are Profiles. There are basically two types of Profiles, your personal profile or your company profile and a group profile. Personal profiles can be; Lon Safko in LinkedIn, in FaceBook, in MySpace, in Flickr. An example of a group can be Social Media, The Social Media Bible, or Innovative Thinking.

Go fill out and lock in your name, company name, and group names in every social networking site you can think of as soon as possible. If you’ve got a particular subject matter that you can think of that you or your company is going to participate in, make sure you get that group name so that you can have control over it.

The importance of filling out your profiles right now, is to make sure that you lock in your names under that profile before someone else gets it and precludes you from doing that forever. We’re beginning to find cyber squatters. These are people who are going out and taking people’s and company’s names, claiming ownership and then trying to sell them back to you or your company later.

The second P is Propagate. That means that after you’ve created your accounts and filled in your profiles in Flickr, PodBean, or YouTube, you need to begin to propagate those accounts. You’ve got photographs, you’ve got company photographs, you’ve got product photographs, service photographs, you’ve got customer photographs, you’ve got video and you probably have audio files.

Get out there and get all of your digital files collected and get them uploaded to these websites. If you want to win the game you have to play. You’ve got to be able to participate by propagating all of these sites. You need to be there when your customers and more importantly, your prospects are there looking for you (or, better yet, your competitors).