The membership system has been around for an eternity. Before the internet was even a concept, people paid money to belong to a club or to receive regular information, products or services. The internet simply allows business owners to expand on this profitable business model and offer value, convenience, exclusivity, and value to online customers.
The membership model works quite well as an added value product for an already existing business and it works well as an independent business. Before you launch a membership site, however, it pays to create a thorough business plan and strategy. Here are __ tips for building a membership site.
1 Know your audience.
This may sound like common sense however, it’s critically important. Who is your audience and what do they need from you? The last thing you want to do is create a full blown membership site that doesn’t appeal to your audience. You want a fantastic return on investment and a consistent cash flow. Spend time researching your audience and determining what their problems are and how your membership site can solve them.
2 Consider your time investment, realistically.
Before you launch a membership site it’s important to determine what effort, skills and resources you need to provide to make it happen.
For example, if you decide you’re going to launch a membership site for your virtual assistant business and members receive 5, 10, or 15 hours a month of admin time from you then you have to make sure to plan accordingly. You could easily become overwhelmed and committed to more work than you can handle.
Likewise, creating a publishing membership site requires regular installments of content – make sure you have the time, energy, and financial resources to provide this content to your members on a regular basis.
3 Choose your membership site software or application well.
A membership site is often only as good as the user interface. You want the software to be easy to use for your members but also for yourself. You want it to provide all the features and functions outlined in your business plan and you want to be able to create a website that represents your brand.
There are many membership site tools available online because it is such a profitable business model. Take your time to research your options before signing on the dotted line and investing the time and energy to launch your site. Read reviews, take a trial run with the software if possible and compare features and benefits closely.
Your own membership site may be the dream business you’ve been waiting for. Take your time planning and implementing it so you achieve your goals quickly. Diving right into any business decision without researching your audience, your resources and your tools, can cause unwanted mistakes and challenges.