WordPress is a very powerful blogging software,that can also be used to create websites. Considered to be a great Content Management System (CMS). Using WordPress is a great tool for the small business owner as it allows you to add pages, delete pages, it also provide excellent search engine optimisation (SEO).
WordPress has made it possible for you to have a professional looking website that you can write, edit and tweak any time you want – is that cool or what?
Plus, your new website can look just as great as many of the best designed websites in the world for a fraction of the price. So whether you’re just starting out or want a more feature-rich website, thanks to WordPress and advancements in technology, here are four money-saving reasons to go “WordPress”.
1. WordPress software is FREE
WordPress is ‘open source’ software. This means it’s free! There are more people working on the development of WordPress than there are working on most of the major brand-name software applications.
WordPress has become so popular since it started in 2003, it is now used by hundreds of thousands of sites from one-page personal pages to Fortune 500 websites.
There are now more than 750 themes (web design templates) that are built for WordPress. There are more than 4,000 plugins (add-on programs) which extend the functionality of WordPress to do almost anything you want.
WordPress websites can incorporate blogs, audios, videos, flash photo galleries, RSS feeds, search tools, advertising banners, newsletter signup forms, contact forms and survey forms – and that’s just the beginning. You can even promote and link to all your social media profiles, like Yelp, Facebook, Linkedln and Twitter.
2. Professional WordPress themes run in cost from free to truly affordable
A theme is a website design template. You can find both free themes and premium themes (typically cost less than $100). Premium themes generally give you the feature-rich polished designs and rock-solid functionality. The premium themes usually also provide technical support.
Many great website designers have migrated to WordPress and now develop some pretty impressive themes. The designers that create the WordPress premium themes used to charge thousands to create a single website design for one company. Now these same designers sell premium WordPress themes to buyers for a tenth of the price.
3. Customising your theme ranges from free to affordable
You may want your website theme to look unique. Many of the ways to make your theme look unique will cost you nothing while other modifications may require the help of a WordPress developer. Here are some of the ways you can make your theme look unique:
Add your photo to the header or home page – this is great way to put a personal touch on your site.
Add a video of yourself to the site – another way to really personalize your site.
Use stylized text of the business name; or incorporate your logo – this can make a huge difference in establishing your brand.
Add your tagline into the header – using stylized text to keep the look and feel consistent, the appropriate placement of the tagline builds your unique look.
Replace the theme header with a custom designed header – This will have the greatest impact on creating a unique look and staying consistent with your personal brand.
Change the site background – adding a background design to your site or simply changing the color is one of those really cool options that can add some additional pizzazz.
4. You can easily add your own pages, text, photos and video….and that’s free!
One of the great benefits of a WordPress site is having access to all the content. With a WordPress site, you can log in from any computer, any time and from anywhere. You don’t need any special software on your computer nor do you need to ’speak geek’ to update the content.
